Virtual Travel Fair Returns with Great Savings for Travellers


Kuala Lumpur, 3rd September 2012 – The fourth Virtual Travel Fair (VTF), organized by SOTA will return once again in conjunction with the travel fair season. The VTF will run from 7 th September to 30th September 2012 offering great travel deals for families, nature lovers and even the budget-conscious.

Apart from offering great travel package deals online, this fourth VTF comes with a lowest price guarantee for selected travel packages offered. Should travel buyers who bought the selected packages on VTF find the exact travel package sold elsewhere for a lower price, SOTA will provide a refund on the price difference. This is to further assure travel buyers that they are getting their best value for money with travel packages bought at the VTF.

“For the 2nd VTF held around the same time last year, some 150 travel agents and hotels participated and to-date more than 3,850 travel packages have been offered on the VTF with around 50,000 online visitors. We are excited to see a stronger response for this VTF as the lowest price guarantee is an added incentive for savvy travel buyers to obtain value for money travel deals online”, said Rohizam Md Yusoff, Chief Executive Officer of Creative Advances Technology Sdn Bhd (CAT), the company that developed SOTA.

VTF enables travel buyers to browse and purchase a wide variety of discounted domestic and international travel packages online, with the proposition of ‘No traffic jam, no jostling crowds, no hassle’.“Among some of the hottest-selling travel deals in the past VTFs were the Universal Studio Singapore (USS) tickets. In this fourth VTF on top of the USS packages, travel buyers can look forward to some great bargain 4D/3N travel deals featuring Thailand destinations such as Krabi, Pattaya and Phuket for as little as RM192. Macau Government Tourism Office is sponsoring a 3day/2night ground package worth RM3,000 for a contest held during the VTF. There are also lots of theme park tickets including Lego Land tickets up for bid on the e-auction throughout the fair period” said Joanna Liao,Chief Marketing Officer of CAT.

In addition, they can also win other gifts with purchases in the form of movie tickets, theme park tickets, shopping vouchers and hotel vouchers worth a total value of RM10,000 when they purchase their holiday packages via the VTF.“Approximately RM50,000 worth of e-auction deals, lucky draw prizes and gifts with purchase are up for grabs,” added Liao.

For participating travel agents and hotels, the twice-a-year VTF is an event they look forward to. According to Ivy Kok, the Operation Manager of Aspen Holidays who had promoted travel packages in all the past VTFs, “The VTFs organized by SOTA that we have been participating in for the past 2 years have given us strong sales. In fact, travel packages sold on SOTA contributes to a major portion of our sales revenue.”

“Our resort rooms are aggressively promoted by SOTA through its marketing and promotion activities and the VTF period is when we see a significant increase in room bookings,” said Sharifah Fawziah, Sales Manager of Kampung Tok Senik Resort. 

The fourth VTF has been aggressively promoted through various print, online and broadcastchannels. In conjunction with the VTF, SOTA has also tied up with Mix-fm for a radio show titled ‘Bromance’ whereby listeners can get to win an all-expense paid trip sponsored by SOTA and Mix-fm based on trivia questions answered correctly by their partner or best friend. 

Travel buyers can commence buying travel packages on VTF via, starting from 7th September 2012. is a SOTA partner in the 2012 VTF.

About SOTA

SOTA is an online travel platform that caters to both travel businesses and travellers. Through SOTA, travel operators can publish their products and services on a widely accessed online travel marketplace, directly reach travellers from over 85 countries and bring their travel business onlinewith minimal investments in IT and manpower. Travel packages promoted on SOTA are distributed via a network of travel websites, lifestyle web portals, blogs, social media and search engines. For travellers, SOTA means easy access to an extensive choice of travel packages and hotel rooms through one marketplace. SOTA is currently used by over 1,500 travel agents and hotel partnersacross 46 countries. For more information, visit and

About Creative Advances Technology Sdn Bhd

Creative Advances Technology Sdn Bhd (CAT), a MSC-status company with an impressive and proven track record in web portal design and development is the developer of SOTA. CAT designers and entrepreneurs have been at the heart of many high-profile website design and development projects in Malaysia, including VirtualMalaysia.Com – the one-stop e-tourism portal that promotes the very best of Malaysia's travel and tourism opportunities to a global online audience. Since 2000, CAT has won a number of awards including being the winner of the APICTA ‘Best in Tourism and Hospitality’ in 2009. For more information, visit

Editorial Contact:

Joanna Liao
Creative Advances Technology Sdn Bhd
Phone: 012- 302 1932 or 03- 8996 8996

Jeanisha Wan
J1 Consulting Sdn Bhd
Phone: 019 -381 7116 or 03-7493 5161

September 3, 2012