Berlin, Germany, March 8, 2010 – SOTA goes to Berlin! After a positive announcement on the strategic alliance with in January 2010, Creative Advances Technology is ready to introduce SOTA to tourism operators that will be gathering at the International Tourism Besse Berlin (ITB Berlin) from March 10-14, 2010.

The Standard Online Tourism Architecture is an e-tourism platform for technology, market and innovation. SOTA is a unique and innovative project initiated to promote travel products and services and have empowered important publisher sites like ASEANTA portal (, Virtual Malaysia, the official e-tourism portal for the Ministry Tourism of Malaysia (, IMT-GT Portal (Indonesia, Malaysia and Thailand Growth Triangle and North Sumatera portal.

SOTA’s participation in ITB Berlin is to further promote the collaboration of’s marketing initiatives and SOTA is also set to introduce their latest development namely SOTA XD.

SOTA XD stands for SOTA eXecutive Desktop, the latest web-based software component in the SOTA platform introduced by CAT. SOTA XD integrates travel operators worldwide, bringing the travel industry into a new dimension with unlimited possibilities.

Its sleek, contemporary and easy-to-use interface will make browsing easy and with just three simple steps of click, edit and confirm, travel operators are ready to start tapping the global online tourism market.

Explained Mr Rohizam Md Yusoff, the CEO of Creative Advances Technology, “With its all-in-one solution, SOTA XD enables to manage their travel business on-the-go 24/7 and reach out to the global market and transact online with SOTA XD’s secured payment system. SOTA XD runs fully on a popular internet browser,”

The SOTA XD allows travel agents to increase their product exposure to customers via the distribution of travel products and services in SOTA’s expansive network of publisher sites. SOTA XD sets to be launch at the SOTA International Conference at Kuala Lumpur in May 2010.

Continued Mr Rohizam Md Yusoff, “SOTA is free to use and there is no registration required. We are using a pre-paid module, of which the travel agents need only to pay USD100 and they are only charged for USD1, per successful customer enquiry. Meaning the travel agents can use the platform for free.

The Pacific Asia Travel Association (PATA) is a supporter of the SOTA initiative. It will promote the SOTA platform to its members and through its global PATA Chapter network.


So grab the opportunity, and visit us at booth at PATA pavilion in Hall 139 / Stand 26. For further information please visit

March 8, 2010