SOTA gets new brand identity



Creative Advances Technology has announced a new brand identity for its online travel portal in line with its objective of making travel packages worldwide more accessible to everyone online.

SOTA is now know as Smart Online Travel Assistant. There’s not only a change in logo but a new look and feel.

The new look is aimed at presenting SOTA as a more consumer-focused online travel portal, moving from the initial focus of providing on online platform for the sellerin the travel industry to one that focuses on reaching the buyers in the travel market.

The revamped travel portal,, comes with improved navigation and seamless user experience for the travel buyers. The portal also incorporates other value added features such as tips for travelers, recommendations on travel bargains as well as weather forecasts and calendars for smarter planning.

The rebranding exercise includes a media blitz between May and October via print and online media channels.

A mid-year school holiday promotional travel campaign was also launched during the announcement of the new brand. The campaign runs from May 17 to 31 and features attractive travel packages to destinations such as Bali, Phuket, Osaka and Australia.

May 21, 2012