SOTA Enters Malaysia Book of Records



SOTA Enters Malaysia Book of Records

SOTA is Malaysia’s First Ever Online Travel Portal with Multiple Travel Suppliers

Kuala Lumpur, 22 January 2013 – Creative Advances Technology Sdn Bhd (CAT)’s online travel portal, SOTA has entered the Malaysia Book of Records (MBOR) as the first travel portal that brings together multiple travel suppliers onto a single online platform.

SOTA, which stands for ‘Smart Online Travel Assistant’ is the only neutral online travel platform that meets the needs of both B2B and B2C travel operators. As compared to other travel websites where there is only one travel seller or a single online travel agent, SOTA brings together multiple travel suppliers onto one single online platform, giving consumers access to a wider choice of travel providers and products.

“We are deeply honored that SOTA has made it into MBOR as the first online travel portal in Malaysia that caters to multiple travel suppliers. This recognition is an acknowledgement of our first-mover efforts in the online travel market” said Rohizam Md Yusoff, Chief Executive Officer of CAT.

Datuk Danny Ooi, Founder and Managing Director of MBOR presented the certificate acknowledging SOTA as the first of its kind in Malaysia to Rohizam in MBOR’s office recently.

“Tourism is one of the largest industries contributing to Malaysia’s economy and we applaud CAT for developing an online travel portal that can help travel providers in Malaysia reach more travel buyers by maximising the potential of online travel bookings in the growing travel market,” Ooi said.

SOTA is also the first to organize a Virtual Travel Fair (VTF) that offers travel deals from multiple travel providers in Malaysia. VTF enables travel buyers to browse and purchase a wide variety of  discounted domestic and international travel packages online, with the proposition of ‘No traffic jam, no jostling crowds, no hassle’. The fair has been running every year since 2011 and the fifth VTF will be held in March this year.

About SOTA

SOTA is an online travel platform that caters to both travel businesses and travellers. Through SOTA, travel operators can publish their products and services on a widely accessed online travel marketplace, directly reach travellers from over 85 countries and bring their travel business online with minimal investments in IT and manpower. Travel packages promoted on SOTA are distributed via a network of travel websites, lifestyle web portals, blogs, social media and search engines. For travellers, SOTA means easy access to an extensive choice of travel packages and hotel rooms through one marketplace. SOTA is currently used by over 1,500 travel agents and hotel partners across 46 countries. For more information, and

About Creative Advances Technology Sdn Bhd

Creative Advances Technology Sdn Bhd (CAT), a MSC-status company with an impressive and proven track record in web portal design and development is the developer of SOTA.  CAT designers and entrepreneurs have been at the heart of many high-profile website design and development projects in Malaysia, including VirtualMalaysia.Com – the one-stop e-tourism portal that promotes the very best of Malaysia’s travel and tourism opportunities to a global online audience. Since 2000, CAT has won a number of awards including being the winner of the APICTA ‘Best in Tourism and Hospitality’ in 2009. For more information, visit

Editorial Contact:

Joanna Liao

Creative Advances Technology Sdn Bhd


Phone: 012- 302 1932 or 03- 8996 8996


Choong Weng Yan

J1 Consulting Sdn Bhd


Phone: 018-236 5650 or 03- 7493 5161

February 22, 2013